Our Story
One Iota Golf, in many ways, could best be described as a happy accident. All three founders met through various involvements with NCAA golf at Simon Fraser University; Ryan as a Student Athlete, Matt as Head Coach, and Kim as Mental Skills Consultant.
In 2020, we became aware that each of us was independently working on ideas that shared the same ultimate intention – to help golf athletes consistently improve and reach their full potential. Ryan had developed a stats tracking software while Matt and Kim had simultaneously been developing an athlete journal and habit tracker. It quickly became clear we were approaching different aspects of the same thing and these pieces could work more effectively if brought together, and One Iota Performance was formed.
So why the name One Iota Golf? An iota is defined as “an extremely small amount”. One Iota derives from our belief in the importance of striving to get a little better each day and the impact that small, consistent efforts can have over time.
Our hope is that One Iota Golf can serve as a powerful tool to help coaches and athletes understand not only what they need to focus on, but also how to focus on those things in order to achieve their best performances.
Help Coaches and Athletes Identify Areas for Improvement and Maximize Performance
We provide easy-to-use tools that help you target the four dimensions of performance (Physical, Technical, Tactical, and Mental).
Provide Coaches and Athletes the Tools to Address the Mental Game
We track and analyze golf metrics linked to key aspects of performance, helping you increase awareness and create targeted interventions for improvement.
Enhance Communication Between Athletes and Coaches
Our system fosters self-awareness by making the invisible visible, particularly with the mental side of the game.
Agency
We take ownership of our thoughts, actions, and results and believe all people flourish when they have agency (a sense of control, the capacity to manage their thoughts & behaviours, and trust in their abilities).
Integrity
We seek to act with integrity and to have a positive impact at an individual, team, and community level. We recognize that we are a small part of a much larger picture.
Growth
We strive to get one iota better everyday. We believe consistent effort over time leads to exponential growth.
Collaboration
Exponential growth comes from strong collaboration based on mutual commitment, trust, and honest engagement.
Play
We aim to continually remind ourselves of why we fell in love with the game. Play is the foundation of passion and passion leads to continual improvement.
Results
Results matter. We clearly define & measure progress in our pursuit of excellence.
Holistic Approach
We consider the whole person and understand that performance is equally impacted by what happens off the course as much as on the course.
Individualized
We understand that each person is unique and a single approach cannot work for everyone, there must be room for individual differences and experience.
Our approach evolves as we evolve, we constantly strive to find a better way and improve what we do along with how we do it.
Simplicity
We strive to make our ideas simple and easy to understand and our tools intuitive and easy to use.